Unser Backwerk im Web 2.0
Wir verkaufen unsere Leckerbissen nicht nur, sondern verspeisen sie auch für unser Leben gerne selber. Daher sind wir mit unserer Agentur natürlich auch im Namen unserer Agentur auf den führenden Plattformen unterwegs.
Hier eine kleine Übersicht unserer Lieblings-Schmankerl und Plattformen sowie aus unserem Corporate Blog, in dem wir mal mehr und mal weniger regelmäßig über aktuelle Projekte, News, Trends & Co. berichten:
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- Guerilla marketing at its best: A bright red Fiat 500 happened to be parked in front of Volkswagen's national office in Sweden, just at the time Google Street View was driving by with their cameras rolling. What a coincidence...
Fiat uses Google Street view to photo bomb Volkswagen - SlashGear
Someone at Fiat has a sense of humor, and that can be something rare in the automotive industry. Apparently, Fiat was paying attention to when the Google Street - Find out who the most engaging brands on FB are. The breakdown by country a little further down that infographic is quite interesting. McDonalds leads the pack in Germany with 1.5 million fans. L'Oreal leads in Brazil. Disneyland is #1 in France. Go figure... :)
These Are the Most Engaging Brands on Facebook [INFOGRAPHIC]
A new infographic from social marketing firm SocialBakers takes a look at which global brands are making the most of its Facebook presence. - Over 99% of all captchas are vey uninspiring. Yet they offer a great opportunity for branding. Take a look at this brief video and see how a captcha was turned into a Scrabble game that helped to promote a Scrabble tournament. Neat.
Innovative Digital Advertising: Scrabble Battle Captcha
Our mission was to ignite the competitive spirit of Scrabble players across the Gulf. We knew that Scrabble was huge online. So we went to where the Scrabble... - Interactive billboard installation by the National Centre for Domestic Violence (NCDV) in the UK. You can put space between a victim and her abuser by dragging him away on your phone. You have to watch the one minute video to see how it works. Pretty impressive (found via Adweek.com).
NCDV 'Drag Him Away' Campaign
The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can int... - Neat little idea: A doughnut shop in Chicago closes as soon as all his doughnuts are sold. Imagine we could all do that? Social media marketing? All sold out for today. We're heading home :)
Doughnut shop closes its doors each day as soon as it sells out
The Doughnut Vault is a Chicago venue that closes up shop each day as soon as its doughnuts sell out. - Imagine clothes hangers in a store showing you the number of likes on Facebook for a particular item. That's what C&A did in one of their flagship stores in Sao Paolo. Lots of effort but certainly a neat social media play.
Let's hope no one comes and messes up the store by putting items on the wrong hangers :)
C&A Brazil puts Facebook likes on store hangers to push Mother’s Day collection
This was just sent to me by a friend in São Paulo… C&A in Brazil has launched a Facebook tie-in for Mother’s Day, inviting shoppers to like their favourite items from a special col... - Learn how Nissan became the #1 car brand in India on FB.
The video shows you the final result: A Bollywood style video featuring their cars.
Nissan picked 20 of their FB fans to appear in the video alongside Bollywood star Ranbir Kapoor.
The gained over 500k fans just during the audition process...maybe cheesy for Westerners but certainly hitting the soft spot for many of our Indian friends.
This week’s Wednesday Update including Facebook and Instagram, What a Like is worth and Nissan does.
This week’s Wednesday Update including Facebook and Instagram, What a Like is worth and Nissan does Bollywood By David Howell on April 11, 2012 Hi all, Hope everyone is well? Plenty of activity across the social web this week… Nissan uses Bollywood for new campaign Nissan...
