Social Media, Viral, Wom & Co. Made in Germany und den USA
Mit Sitz in Köln und Denver backen wir für europäische und amerikanische Unternehmen - nur keine Brötchen, sondern alternative Marketingstrategien.
Zutaten: Langjährige Erfahrung, ein einzigartiges Team, ungewöhnliche Ideen, Strategien und Konzepte mit einer Prise Social Web, Guerilla, Viral, WOM, Mobile und Crossmedia Marketing.
Werkzeuge: Die besten Helfer in unserer Backstube. Social Media, Facebook, Facebook CMS Easy, Facebook CMS Pro, YouTube, Twitter, Apps & Co.
Resultat: Marketing Leckerbissen, die in Erinnerung bleiben und für Gesprächsstoff sorgen.
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- As per this infographic by Lab24 tablets are using 122 (!!!) times more data than smartphones. Overall mobile broadband traffic is posed to increase 35 times by 2015. These are whopping numbers. Supplying that amount of traffic is not technically feasible. The mobile spectrum just won't allow for it. Prices for data plans are bound to go up due to the increasing demand.
Think again if you'd still want everything in the cloud. There will be some frustration ahead. Extended use of Wifi can alleviate some of the stress but not all of it.
This will impact cross-media marketing. What's the point of scanning a code leading to a video or uploading a picture if your data plan is maxed out or the signal is so spotty that you have to try 10 times to get it done. Save for later (=once back into wifi) might have to be added. The instant gratification effect would be lost in that occasion.
Augmented reality without sufficient traffic? Not an easy task either.
We've seen the war over IP addresses running out but this will be a much bigger test for the stabilty of our networked world as is.
Everything You Need to Know About Wireless Spectrum [INFOGRAPHIC]
Want to know more about spectrum, the invisible signals that wireless devices such as cell phones rely upon? Look no further. - Pinterest just released some code that allows websites to block pinning content from their websites. Providing an option to opt out was overdue. No worries: We won't use it. You can still pin all the conceptbakery content you want to :)
Pinterest Allows Websites to Opt Out of Pinning
On its help page, Pinterest added a section titled “What if I don’t want images from my site to be pinned?” Underneath it provides a small piece of code developers can add to their site that will block pinning. - A Belgian ad agency rewards or punishes its interns with better housing, based on how they perform. This is not exactly how we would treat any of our team members. Yes, you automatically climb up the ladder when you perform well but that means that you have more authority, get to do more things on your own and eventually will earn more money.
It doesn't need to be rubbed into everyone's face who is doing well and who isn't. That's just our take. We've been around for 10 years and we are proud to say that we haven't put anyone in the dungeon and have no plans to do so in the foreseeable future. Sometimes our office might be a zoo but it is not a place to run a reality show. Your thoughts???
Note:
Some of our Cologne team members might be in some sort of dungeon right now but that's just because the are sobering up from their carnival activities :)
How to Motivate Agency Interns: Better Housing for Better Work | Adweek
Here's a twisted take on employee motivation. Belgian monarchy ad agency Mortierbrigade has devised a medieval cutting-edge system of housing to inspire its peasants interns to work harder. Mortierbrigade generously lodges aspiring creatives in a building adjacent to its offices. - Several sources are reporting that Facebook will begin beta testing for Timeline for business page on February 29th. It will certainly be phased in over time but it's not a bad idea to start putting some snippets together.
Yes, Facebook May Debut Timeline For Brand Pages 2/29, More Sources Say
Facebook may begin beta testing timeline for business pages as early as the end of this month -- will this be when it goes live on all of the site's profiles? - Here is your must-know Valentine's information: 10 reasons why Twitter users are sexier than Facebook users :) Sorry for the short post. We are all back on Twitter ;)
Infographic: 10 Reasons Twitter Users Are Sexier Than Facebook Users | Adweek
In its annual Valentine's Day survey, Euro RSCG finds 10 reasons why Twitter users are sexier than Facebook users, in the U.S. anyway. Though most people who use Twitter probably also use Facebook, let's ignore that and look at the intriguing infographic below, with graphically rendered naked chicks... - Innovative QR code campaign:: A bar in New Delhi replaced their admittance stamp with a QR code. When the QR code was scanned from 8pm – 10pm, patrons received bar offers and discounts. From 10pm to 6am, the QR code scan provided cab service numbers. From 6am to 4pm, the QR code scan provided hangover tips. Over 85% of people that scanned the code shared their experience on FB. Inspiring (found on creativeguerillamarketig.com)
The Buddy Stamp Bar QR Code | Creative Guerrilla Marketing
Turquoise Cottage, a bar/restaurant in New Delhi, took the QR concept to the bar scene. They wanted to encourage patrons to have a fun, exciting and - Toyota was apparently a little overambitious and plastered Twitter with messages about the Toyota Camry. Every user that used the hashtag #patriots or #giants received a reply informing them about a promotion. Toyota had their verified accounts suspended as a result. You'd think that they'd know a little better by now.
Toyota’s Spams Twitter in Latest Social Media Campaign
Toyota wasn't kidding when it called The Camry Effect one of the most ambitious social media campaigns we've ever implemented. In the days leading up
