Social Media, Viral, Wom & Co. Made in Germany und den USA
Mit Sitz in Köln und Denver backen wir für europäische und amerikanische Unternehmen - nur keine Brötchen, sondern alternative Marketingstrategien.
Zutaten: Langjährige Erfahrung, ein einzigartiges Team, ungewöhnliche Ideen, Strategien und Konzepte mit einer Prise Social Web, Guerilla, Viral, WOM, Mobile und Crossmedia Marketing.
Werkzeuge: Die besten Helfer in unserer Backstube. Social Media, Facebook, Facebook CMS Easy, Facebook CMS Pro, YouTube, Twitter, Apps & Co.
Resultat: Marketing Leckerbissen, die in Erinnerung bleiben und für Gesprächsstoff sorgen.
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- Twitter is paying a steep price for its growth strategy. In order to expand into foreing markets it needs to obey their law. Therefore it added a tool that lets them block certain content on a country by country base. They promised to be transparent about this. It remains to be seen how this tool will come into effect. There will be mounting pressure now since we know Twitter is capable of doing it. How will free speech be effected? The Arab spring has shown that audiences can be very fast to move on to other communication hubs when in crisis mode. It remains to be seen how that story unfolds...
Twitter To Censor Tweets In Some Countries
Twitter, according to its official description, promises to offer up the "latest information about what you find interesting." There's now a caveat to that, however: The social media service will offer up the latest information about what you find interesting -- and what your government deems accept... - Some of the best marketing campaigns are tied to Swiss tourism. We've share some on here already. Here is another tell the story of Obermutten, a village of 79 people. Their Facebook page has over 16k likes. This video tell the story (found via simplyzesty.com).
Jung von Matt/Limmat: Obermutten. A little village goes global.
www.facebook.com/obermutten - A campaign dedicated to the little and lovely mountain villages in the Canton of Graubünden, Switzerland. Not long ago, it was ... - As a marketing agency we are of course relating to Mad Men. Here is a nice app to promote Mad Men in the Netherlands. The app builds an ad for you based on three questions you answer and an image you provide. You can then share the ad if you like. Might be worth 1 minute of your time...Save it and add it to your resume :)
Mad Men (NL) | MAD MEN AD
Mad Men duikt in de levens, liefdes en ambities van een groep ongenadig competitieve mannen en vrouwen die bij een reclamebureau werken in de jaren zestig. De serie speelt zich af op en rond Madison Avenue, de bakermat van de New Yorkse advertentiebureaus, en tevens verwijzend naar de 'Mad' uit de titel. De veelvuldige bekroonde serie is bedacht door Sopranos-schrijver Matthew Weiner. We maken kennis met de onvoorspelbare wereld van Don Draper, de grootste reclame man (en womanizer) in de business, en zijn collega's van de Sterling Cooper Advertising Agency. Hoewel Don de regie in de vergaderkamer en de slaapkamer in handen heeft, heeft hij moeite om voor te blijven lopen op de snel veranderende tijden en zijn jonge ambitieuze collega's. Aan het begin van een nieuw tijdperk moeten de werknemers van het succesvolle Sterling Cooper Advertising Agency toonaangevend zien te blijven - hoe kunnen ze anders de magische krachten sturen die consumenten ertoe bewegen het ene sigarettenmerk te verkiezen boven het andere? De jaren vijftig maken plaats voor de jaren zestig maar sluimerend antisemitisme en seksuele intimidatie blijven gangbaar, net als lange, met alcohol doordrenkte, lunches.
12,438 like this - McDonalds is a brand that has made a lot of changes. They even hired a former head of Greenpeace Germany as a consultant. But badwill towards a brand can go a very long way. McDonalds created the Twitter hashtag #McDstories and aimed to share positive stories of where McDonald’s food comes from.
Not to our big surprise people took that hashtag and started talking trash about the brand. McDonalds pulled that tag after a few hours. Another tag called #meetthefarmer is still up.
They are definitely trying but this is a steep uphill battle. A high profile brand like that has to think about every step in the social media landscape and predict the possible outcomes like a chess player.
McDonald’s #MeettheFarmers Twitter campaign is met with snide comments and bad reviews
A sponsored Twitter trend ended in one giant #fail for McDonald’s. - Quite an odd comparison: What do Gibson and IBM have in common besides that their products usually require some power to function well? Both have similar do-good approaches. They closely involve local communities into their projects. Learn more in this story by Fast Company blogger Drew Neisser.
Gibson Guitar And IBM: The Art, And Science, Of Doing Well By Doing Good | Fast Company
At first glance, Nashville-based Gibson Guitar and Armonk-based IBM are about a million miles apart in almost every way imaginable. Privately held Gibson makes musical instruments, many of them by hand, much the same way they did 100 years ago. Publicly held IBM continues to reinvent itself, deliver... - Good afternoon, I wanted to share my new page with you. I am expanding my health and wellness services and would love if you could support me by liking my page and sharing. I like your page and enjoy learning about your business. Have a great day.
